Privacy Policy

Last updated: June 2026

Studio Froment operates this store and website, including all information, content, features, tools, products, and related services, to provide you, as a customer, with a personalized shopping experience (hereinafter the “Services”). Iris de Froment is an online store powered by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, make a purchase or any other transaction, or otherwise communicate with us through the Services. In case of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms of collection, use, and disclosure of your information described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies you or that can be reasonably linked to you or another individual. Personal information does not include information collected anonymously or made unidentifiable so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, your location, and to the extent permitted or required by applicable law:

Contact Information including your name, address, billing address, shipping address, phone number, and email address.
Financial Information including credit card, debit card, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
Account Information including your username, password, security questions, preferences, and settings.
Transaction Information including items you view, place in your cart, add to your wish list, purchase, return, exchange, or cancel, as well as your past transactions.
Your Communications with Us including information you include in your communications with us, for example, when you send a customer service inquiry.
Device Information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage Information including information about your interaction with the Services, such as how and when you access or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from You including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically via the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
From Our Service Providers including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
From Our Partners or Other Third Parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

Providing, Customizing, and Improving the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, process your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipments, facilitate any returns and exchanges, allow you to post reviews, and create a personalized shopping experience, for example, by recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant way.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send you marketing, advertising, and promotional communications via email, SMS, or postal mail, and to show you online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or respond to fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.
Communicating with You. We use your personal information to provide you with customer service, respond to your inquiries, offer you efficient services, and maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery proceedings, potential or ongoing litigation, or other contentious proceedings, as well as to enforce our terms or policies, or investigate potential violations thereof.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

With Shopify, service providers, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, processing, and shipping).
With business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your location, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertisements and marketing content based on your online activity across different merchants and websites.
When you instruct us, make a request, or otherwise consent to the disclosure of certain information to third parties, for example, to ship products to you or through your use of social network widgets or login integrations.
With our affiliates or more generally within our group of companies.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including in response to subpoenas, search warrants, or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services to provide and improve them. The information you submit to the Services will be transmitted and shared with Shopify, as well as with third parties who may be located in countries other than your residence, to provide and improve the Services. Furthermore, to protect, develop, and improve our business, we use certain enhanced Shopify features that integrate data and information from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including to respond to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information on Shopify's use of your personal information and your rights, you can consult Shopify's Consumer Privacy Policy. Depending on your location, you may exercise certain rights regarding your personal information through Shopify's privacy portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with us or that we do not control, we recommend that you review their privacy and security policies as well as their other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of these third-party platforms without restriction as to their use by us or by a third party. The inclusion of such links does not in itself imply any endorsement of the content of these platforms, or their owners or operators, unless otherwise indicated on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as defined by applicable law) personal information about individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or infallible, and we cannot guarantee "perfect security." Furthermore, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The retention period for your personal information depends on various factors. As an indication, customer data is kept for 3 years from your last purchase, and billing data for 10 years in accordance with French legal obligations.

Your Rights and Choices

Depending on your location, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may deny your request to the extent permitted by law.

Right of Access / Right to Information. You may have the right to request access to the personal information we hold about you.
Right to Erasure. You may have the right to request the deletion of the personal information we hold about you.
Right to Rectification. You may have the right to request the rectification of inaccurate personal information we hold about you.
Right to Portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, in certain circumstances and with certain exceptions.
Communication Preference Management. We may send you promotional emails. You can opt out at any time using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, for example, concerning your account or orders you have placed.

If you are a resident of the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights listed above:

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the legality of processing based on your consent prior to its withdrawal will not be affected.

You can exercise these rights at the designated locations on the Services or by contacting us using the contact details provided below. To learn more about Shopify's use of your personal information and your possible rights, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/fr.

We will not penalize you for exercising any of these rights. We may need to verify your identity before we can process your requests, within the limits provided or permitted by applicable law. In accordance with applicable law, you may designate an authorized agent to request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authorization you have given them to act on your behalf, and we may ask you to directly verify your identity with us. We will respond to your request within the timeframes provided by applicable law.

Complaints

If you wish to file a complaint regarding our processing of your personal information, please contact us using the contact details provided below. Depending on your location, you may have the right to challenge our decision by contacting us at the contact details provided below, or by filing a complaint with the competent data protection authority in your region. For the EEA, you can find a list of supervisory authorities responsible for data protection here.
For residents in France, you can also contact the Commission Nationale de l'Informatique et des Libertés (CNIL): www.cnil.fr

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses, or where appropriate, any equivalent contract issued by the competent authority of the United Kingdom, unless the data transfer is made to a country recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date and provide notice, as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights you have, please email us at hello@irisdefroment.com or contact us at 47